PENGARUH E-COMMERCE, FINTECH DAN MEDIA SOSIAL TERHADAP PENINGKATAN PENDAPATAN UMKM DI KECAMATAN PARE

Authors

  • Octavian Arya Vanca Universitas Kahuripan Kediri Author
  • Eko Prasetyo Universitas Kahuripan Kediri Author

DOI:

https://doi.org/10.2024/3hm40d09

Abstract

Pendapatan bagi UMKM sangat penting karena dengan adanya pendapatan ini, para pelaku UMKM dapat mengetahui apakah bisnis mereka mengalami kemajuan atau kemunduran. Ada perubahan dalam dunia ekonomi, dan para pelaku UMKM harus mengikuti perubahan tersebut agar bisnis mereka tetap berjalan. Penelitian ini akan menguji apa saja yang memengaruhi pendapatan UMKM, dalam hal ini seperti e-commerce, fintech, dan media sosial. Penelitian ini bertujuan menunjukkan seberapa besar pengaruh penggunaan teknologi e-commerce, fintech dan media sosial terhadap peningkatan pendapatan UMKM di Kecamatan Pare. Penelitian menggunakan metode purposive sampling dengan menyebarkan kuesioner. Populasi dalam penelitian ini adalah Pemilik UMKM yang berada di Kecamatan Pare. Teknik analisis data pada penelitian ini menggunakan analisis regresi linear berganda. Hasil penelitian membuktikan penggunaan e-commerce dan financial technology tidak berpengaruh terhadap peningkatan pendapatan UMKM. Sedangkan media sosial berpengaruh positif terhadap peningkatan pendapatan UMKM di Kecamatan Pare. Tetapi penggunaan e-commerce, fintech dan media sosial berpengaruh simultan terhadap peningkatan pendapatan UMKM di Kecamatan Pare.

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Published

2024-06-30

How to Cite

PENGARUH E-COMMERCE, FINTECH DAN MEDIA SOSIAL TERHADAP PENINGKATAN PENDAPATAN UMKM DI KECAMATAN PARE. (2024). Biznesa Economika : Economic and Business Journal, 1(01), 263-283. https://doi.org/10.2024/3hm40d09